YOUR INFLUENCE.

YOUR BRAND.

YOUR TIME.

You’ve trained for the game. Now it’s time to train for your legacy. Build your brand. Own your story. Lead with purpose.

6-week hybrid group program for former elite athletes.
Build your personal brand, attract opportunity, make real impact.
(No audience? No problem.)

You’ve hung up the jersey, but now you’re asking: “What’s next?”

You still have the drive–but no clear direction.
You have a story–but don't know how to tell it in-person or online.
You know you’re meant for more– but “content creation” feels foreign.
You’ve outgrown your old identity, but haven’t built the new one yet.
You're trying to figure out a career that excites you, brings joy, and meaning.

Sound familiar? If so, then this is your playbook.

Your legacy doesn't just end at the final buzzer.

-Build a personal brand that aligns with who you are.

-Own your voice online without trying to be an influencer.

-Monetize your message through speaking, coaching, or consulting.

-Connect with aligned audiences, partners, and platforms.

6 Live Sessions

Weekly interactive coaching calls + replays for all sessions. Real-time mentorship & accountability.

Guided Frameworks

VISION – VEHICLE – VALUE

Business clarity and alignment. Proven steps for clarity & consistency.

High-Level Community

You’re not doing this solo. You’ll build alongside other high-performers.

CURRICULUM

Week

1

2

3

4

5

6

Theme

Identity & Mission

Leveraging Your Influence

Brand Development

Transferable Skills

Build Visibility & Credibility

Owning & Monetizing your Story

Playbook Outcome

Identify your core expertise

Mastering the 10 Key Influencers

Build & Leverage your personal brand

Create career opportunities beyond sports

Develop an Authority-Driven Presence

Control the narrative of your career & life

PACKAGES

Basic

Perfect for individuals wanting to build their personal brand

6-Week Hybrid Course

Exclusive athlete community

Includes lifetime framework

$1,497

Start Your Brand Journey

Pro

Best for individuals looking for help in the personal brand space & podcasting

6-Week Hybrid Course

Exclusive athlete network

Includes lifetime framework

(6) 1:1 Coaching Sessions

$4,497

Go Pro With Your Voice

Meet Alex

Former NFL'er turned Leadership Consultant, Author & Speaker

Alex is the author of The Ultimate Playbook for Athletes: How to Use Your Influence and Master Life Beyond the Game.

From the Locker Room to Leadership

For years, Alex Molden’s identity was wrapped up in a jersey. As a first-round NFL draft pick and University of Oregon Hall of Famer, the roar of the crowd was familiar — but nothing prepared him for the deafening silence after football.

When the cleats came off, the question hit hard: “Who am I without the game?”

That identity crisis didn’t just shake him — it reshaped him.

What Losing a Title Taught Me About True Influence

Alex began to study leadership not just from a coach’s clipboard, but from life’s hardest lessons: losing influence, rebuilding purpose, and learning how to lead without a title. Through that journey, he created a framework—Alignment. Assignment. Adjustment.—that helped him rebuild from the inside out. A dynamic leadership speaker, personal development coach, consultant, and former podcast host of The Shark Effect Podcast (top 1.5 % of podcasts in the World). Alex draws from his eight-year NFL career—after being drafted #11 overall in the 1996 NFL Draft—to inspire individuals and teams to elevate their mindset, authority, communication, confidence, and influence.

Since 2015, Alex has been a thriving entrepreneur, helping others align their message with their passion to create meaningful impact and profit. He teaches athletes, leaders, and visionaries how to build a business around their passion, story, and unique message.

WHAT THEY ARE SAYING

"Alex provides a proactive game plan and bridges the gap; he brings consciousness to the process of finding your identity outside of sport, while highlighting how to articulate your experience in sport for all future business or personal endeavors."

Alex B.

Former NFL veteran

"Alex has helped me finally understand who I truly am after more than 40 years of searching. He guided me through one of the hardest transitions of my life, going from leading a company with 100 employees to rediscovering my identity beyond business. More than a coach, he’s become a mentor, a friend, and a real-life example of the kind of man, husband, and father I aspire to be."

Joey M.

Former Collegiate 2-sport athlete

"I really appreciate everything Alex has done for me over the last couple of months. The wisdom, advice, and listening ear have exceeded my expectations. I definitely consider Alex a friend and most definitely in my inner circle of people that I trust."